See exactly where your competitors are winning — and close the gap
Automated competitive analysis for contractors and construction companies. Your digital health score, competitor breakdown, and a prioritized action plan — delivered in minutes, free.
The problem
Most contractors compete on reputation. Your competitors are also competing online.
Residential and commercial clients search before they call. If your digital presence is weaker than a competitor three blocks away, you're losing bids you never knew existed.
Your competitors have more Google reviews — and it shows in rankings
Local search rankings favor review volume and recency. A competitor with 180 reviews and a 4.7 average will outrank you even if your work is better. Recon shows exactly where you stand and what it takes to close the gap.
"[Your trade] near me" searches aren't finding you first
Most contractor websites are technically weak — slow load times, missing structured data, no local content. Recon scores your site against competitors and surfaces the specific gaps holding back your organic rank.
An unclaimed or incomplete GBP is leaving local leads on the table
Google Business Profile is the single highest-ROI channel for local contractors. Missing photos, outdated hours, or no Q&A can cut your click-through rate in half. Recon audits your GBP against active competitors.
You don't know what changed until you lose the bid
When a competitor launches Google Ads, adds 40 reviews in a month, or refreshes their website, you find out when you lose work. Ongoing monitoring gives you advance notice — not a post-mortem.
What we analyze
A full picture of your digital competitive position
Every report scores you and your top competitors across 12 dimensions, weighted for how construction clients actually make decisions.
The report
Built for construction operators, not marketing agencies
The Recon report skips vanity metrics. Every section answers a single question: what do you need to change, and why does it matter for your pipeline?
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1
Digital Maturity Score
Your overall score across website, SEO, reviews, GBP, content, and advertising. Benchmarked against local competitors in your trade.
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2
Competitor breakdown
Side-by-side comparison with 5+ competitors. See exactly which categories they're beating you in — and by how much.
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3
Prioritized action plan
Specific, ordered recommendations — not "improve your SEO." Each item is ranked by expected impact and estimated effort for a construction business.
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4
Improvement guide
Step-by-step instructions for your top opportunities. Written so you can hand it to a marketing contractor or execute it yourself.
What contractors ask
Do I need to give you login access to anything?
No. Recon analyzes your public digital presence — your website, Google listing, reviews, and search visibility. No credentials needed.
Which competitors will you analyze?
Recon identifies competitors automatically based on your trade, geography, and search visibility. Typically 5-8 local competitors in your market.
How is this different from a Google search?
Recon pulls from 17 data sources and runs structured analysis — not a search. You get a scored, comparable benchmark, not a list of links to click through.
Can I track my progress over time?
The free report is a one-time snapshot. Monitoring plans (starting at $199/month) deliver weekly or monthly refreshes and alert you when competitors make significant changes.
What if I'm in a smaller market?
Smaller markets often have the most opportunity — low-competition search terms, few optimized GBP profiles, and competitors with thin review counts. The gap is usually faster to close.
Free report
Get your construction company's intelligence report
Enter your company website and work email. We'll analyze your digital presence, identify your local competitors, and deliver a full report within minutes.