Digital Maturity Benchmarks

Real data on how small businesses perform online. Each benchmark study scores a cohort of businesses across 14 categories — website, SEO, reviews, Google Business Profile, social, content, ads, and more — so you can see where you stand.

Regional studies

Inland Northwest

55 home service businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene

Seven verticals scored across digital maturity. See how HVAC, plumbers, electricians, landscapers, cleaners, and general contractors stack up.

March 2026 · 55 businesses · 7 verticals

Industry studies

Construction

Digital Maturity Benchmarks for Construction Companies in 2026

Real benchmark data from a construction company scored across 12 categories. Where the gaps are and what to fix first.

March 2026 · Construction

Home Services

Digital Maturity Benchmarks: 55 Inland Northwest Home Service Businesses

We analyzed 55 home service businesses. Here's how they stack up on digital presence, reviews, and local SEO.

March 2026 · Home Services

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