Plumbers Digital Benchmarks: Inland Northwest
We analyzed 10 plumbing companies across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene to benchmark their online presence.
10
Businesses Analyzed
Inland Northwest
4.7
Avg Google Rating
Range: 4.2 – 4.9
870
Median Reviews
Avg: 1411
100%
Have a Website
10 of 10
Key Findings
Only 10%
are running Google Ads, despite operating in a competitive local market.
Low ad adoption means early movers capture disproportionate search traffic. The businesses running ads are likely pulling customers from the 80% who aren't.
20%
score below the regional average of 4.7 stars on Google.
Ratings below 4.5 stars significantly reduce click-through from Google Maps listings.
23x
gap between the most-reviewed and least-reviewed businesses in this category.
The review leaders dominate local search visibility. Businesses at the bottom of the review count have a significant competitive disadvantage.
Digital Presence Distribution
Google Ads Adoption
See where your business stands
Get your free digital maturity report. We'll score your business across 12 categories and show you exactly where you rank against your local competitors.
Get Your Free ReportMethodology
These benchmarks are based on an analysis of 10 plumbers businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene. Data was collected from Google Business Profile listings, company websites, and public advertising signals in March 2026. Businesses were evaluated on digital presence signals including review volume, rating, website presence, and advertising activity. Results are aggregated and anonymized.