March 2026 · 10 businesses analyzed · Inland Northwest

HVAC Digital Benchmarks: Inland Northwest

We analyzed 10 HVAC companies across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene to build regional digital maturity benchmarks.

10
Businesses Analyzed
Inland Northwest
4.7
Avg Google Rating
Range: 4.0 – 4.9
737
Median Reviews
Avg: 1254
100%
Have a Website
10 of 10

Key Findings

30%
score below the regional average of 4.7 stars on Google.
Ratings below 4.5 stars significantly reduce click-through from Google Maps listings.
7x
gap between the most-reviewed and least-reviewed businesses in this category.
The review leaders dominate local search visibility. Businesses at the bottom of the review count have a significant competitive disadvantage.

Digital Presence Distribution

Strong digital presence
60%
Room to improve
10%
Significant gaps
20%
Minimal presence
10%

Google Ads Adoption

Running Google Ads
60%
Not advertising
40%

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Methodology

These benchmarks are based on an analysis of 10 hvac businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene. Data was collected from Google Business Profile listings, company websites, and public advertising signals in March 2026. Businesses were evaluated on digital presence signals including review volume, rating, website presence, and advertising activity. Results are aggregated and anonymized.