March 2026 · 55 businesses analyzed · Inland Northwest

Home Services Digital Benchmarks: Inland Northwest

We analyzed 55 home service businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene to build the first data-driven digital maturity benchmarks for the region.

Businesses Analyzed

Inland Northwest

4.7

Avg Google Rating

Range: 4.0 – 5.0

217

Median Reviews

Avg: 624

75%

Have a Website

41 of 55

Key Findings

25%

of businesses have no discoverable website at all.

These businesses rely entirely on Google Maps and word-of-mouth. A basic website with service pages would immediately improve their visibility.

Only 20%

are running Google Ads, despite operating in a competitive local market.

Low ad adoption means early movers capture disproportionate search traffic. The businesses running ads are likely pulling customers from the 80% who aren't.

20%

score below the regional average of 4.7 stars on Google.

Ratings below 4.5 stars significantly reduce click-through from Google Maps listings.

137x

gap between the most-reviewed and least-reviewed businesses in this category.

The review leaders dominate local search visibility. Businesses at the bottom of the review count have a significant competitive disadvantage.

Digital Presence Distribution

Strong digital presence

25%

Room to improve

29%

Significant gaps

24%

Minimal presence

22%

By Service Category

Category	Businesses	Avg Rating	Median Reviews	Have Website	Running Ads
Cleaning Services	6	4.9	458	0%	33%
Electricians	7	4.8	217	0%	29%
Plumbers	10	4.7	870	100%	10%
HVAC	10	4.7	737	100%	60%
Landscaping	10	4.6	62	90%	0%
General Contractors	12	4.7	32	100%	0%

Google Ads Adoption

Running Google Ads

20%

Not advertising

80%

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Methodology

These benchmarks are based on an analysis of 55 home services businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene. Data was collected from Google Business Profile listings, company websites, and public advertising signals in March 2026. Businesses were evaluated on digital presence signals including review volume, rating, website presence, and advertising activity. Results are aggregated and anonymized.