General Contractors Digital Benchmarks: Inland Northwest
We analyzed 12 general contractors across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene to benchmark their digital maturity.
12
Businesses Analyzed
Inland Northwest
4.7
Avg Google Rating
Range: 4.2 – 5.0
32
Median Reviews
Avg: 39
100%
Have a Website
12 of 12
Key Findings
Only 0%
are running Google Ads, despite operating in a competitive local market.
Low ad adoption means early movers capture disproportionate search traffic. The businesses running ads are likely pulling customers from the 80% who aren't.
17%
score below the regional average of 4.7 stars on Google.
Ratings below 4.5 stars significantly reduce click-through from Google Maps listings.
Digital Presence Distribution
Google Ads Adoption
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These benchmarks are based on an analysis of 12 general contractors businesses across Spokane, Spokane Valley, Post Falls, and Coeur d'Alene. Data was collected from Google Business Profile listings, company websites, and public advertising signals in March 2026. Businesses were evaluated on digital presence signals including review volume, rating, website presence, and advertising activity. Results are aggregated and anonymized.